What is SEO and Does My Business Need It?
If you've ever searched for something on Google, then you've encountered SEO. Boom. Expert! But let’s read on anyway…
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in search engine results pages (SERPs) organically.
It involves optimizing various aspects of a website, such as its content, structure and technical elements to make it more appealing to search engines, thus increasing its chances of being found by users when they search for relevant keywords or phrases.
Perhaps you’re starting to see the importance of SEO for your business… but let’s dive deeper.
To begin, SEO can help increase your website traffic – and who doesn’t want that? By appearing higher in SERPs (let’s be honest, we mean Google), your website will be more visible to potential customers who are actively searching for the products or services you offer. This means that by optimizing your website for relevant keywords and phrases, you can attract more qualified traffic to your site.
Additionally, SEO can help you build trust and credibility with potential customers. When your website appears higher in search engine results pages, it signals to users that your website is a credible and trustworthy source of information. This can be especially important for small businesses who are trying to establish themselves in a competitive market.
If you’re still thinking, "But I'm a local business, is SEO relevant to me?" The answer is a resounding YES! Local SEO is a subset of search engine optimization that focuses on optimizing a website and its content for local search queries. It involves implementing strategies specifically tailored to target local customers and businesses within a specific geographic area. You know when people search, “Some product or thing near me”? That’s local SEO and utilizing it properly is one of the most effective tools in your digital toolbox. By optimizing for local search, businesses can attract more relevant local traffic, increase their chances of appearing in the Google Local Pack (the map and list of local businesses that appear at the top of search results), and ultimately drive more leads and foot traffic to their physical location.
So, what are some different types of SEO? There are many different aspects of SEO, including on-page optimization (optimizing individual pages of your website), off-page optimization (building backlinks to your website from other reputable sites), and technical SEO (ensuring your website is easily crawlable and indexable by search engines). Lake Country Digital can help with all of these aspects of SEO to ensure that your website is fully optimized for search engine visibility.
To say that SEO is a critical aspect of digital marketing is an understatement. Rather, it’s the driving force behind your online presence, helping to increase your website traffic, build credibility and attract more local customers. So contact us today to get started!